Product teardowns and case studies exploring user problems, product decisions, and ways to improve existing products .

Google Pay : Smart Spend Insights

Understand your spending. Make smarter decisions.

Project Summary

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Groww : The First Decision Problem

The hardest part of investing isn’t choosing it’s starting.

Project Summary

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CRED : The Payment Decision Problem

Paying the bill isn’t the hard part — deciding how much to pay is.

Project Summary

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Stripe : The Failed Payment Recovery Problem

Most failed payments aren’t lost customers — they’re interrupted intent.

Project Summary

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Slice :The Repayment Clarity Problem

Helping first-time credit users understand what they owe, when it is due, and what happens next.

Project Summary

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